Hawthorn: a Mexican fruit with history and character

In the heart of Mexico's mountains and valleys, the tejocote has grown for centuries, since pre-Hispanic times, as a symbol of identity and tradition. Its presence on our tables during the December holidays and its unmistakable aroma have made it a fruit deeply rooted in our collective memory. More than an ingredient, tejocote is the living history of Mexico.

Origin and Cultivation

Tejocote (Crataegus mexicana) is native to Mexico and thrives in temperate and cold climates, especially in high-altitude regions such as Puebla, Michoacán, State of Mexico, and Oaxaca. Its main season runs from October to January, coinciding with celebrations and rituals that have accompanied it for generations.

Aroma and Sensory Profile

According to a thesis published at the University of Chapingo, tejocote offers a complex and elegant sensory profile:

• Fruity notes: sweet and slightly tart, reminiscent of apricot and wild apple.

• Floral nuances: soft and delicate, providing freshness.

• Woody touch: a warm base that balances the fruit's juiciness.

Cultural Significance

In Mexican culture, tejocote is a star of the Christmas punch, sharing the pot with cinnamon, guava, hibiscus, and sugarcane, filling homes with comforting aromas. It also symbolizes unity and abundance, being part of offerings and celebrations that connect families with their roots. Furthermore, it is a very common ingredient in spicy Mexican candies and chamoy.

Inspiration from XOcōtl Nómada

Xocōtl Nómada is our olfactory interpretation of tejocote: a premium natural deodorant that captures its fruity character and warm base, with a composition based on plant-based and biodegradable ingredients. Designed for those seeking a distinctive aroma, it connects tradition with modernity, bringing a piece of Mexico to your daily routine.

Conclusion

Tejocote is more than a fruit: it is a symbol of identity, history, and flavor. Its cultural and sensory richness inspires us to create unique experiences. Register now for the launch of Xocōtl Nómada and carry the essence of tejocote with you every day.